Welcome to our Universe!

Let’s Play!

Superkids World is a childhood brand that seeks to spark imagination, nurture creativity and learning through our play-inspired products.

Where Imagination meets Learning

Bold Protectors

“From superheroes to pirates, knights to robots, this is the realm of daring quests. Capes, masks, and rescue kits for children who love bold play.”

Shop – Adventurers

Guardians of the Woods

“Step into the forest where foxes are clever, bears are brave, and bunnies bring kindness with their friends. Masks, dolls, and play kits await in this woodland wonderland.”

Shop – Forest Friends

Every story can reach the stars

“Soar among the stars with unicorns, dinosaurs, birds and butterflies who guard the skies. Capes, masks, and cosmic play for dreamers and adventurers.”

Shop – Sky Explorers

Comfort, courage and a sprinkle of magic

“In this gentle realm, llamas, cats, koalas and others teach the magic of kindness. Doctor kits, baby care sets, and comfort dolls help little healers shine.”

Shop – Healing Helpers

Find unique gifts for children – handmade in NZ to inspire imagination, play and discovery.

Perfect for birthdays, holidays & everyday magic!

Shop by Category

Transforming children’s play into world of imagination and fun.

Welcome to Superkids World

At SuperKids World, we believe play is the heart of learning.

Our mission is to design and  create beautiful handcrafted treasures that blends education and imaginative  play through themed bundles, character crews, and celebration kits designed  to inspire wonder and play.

Every products is designed to support children’s development  – whether it’s building confidence through role-play, fostering creativity through open-ended play, or encouraging curiosity because when children play with purpose, they are learning with joy. 

We believe that childhood should be a fun time, a little magical place where happy memories are made, where kids get to be curious, imaginative, and adventurous!

As we grow, so does our purpose:

To provide families with New Zealand-made products that blends imaginative play and educational value, helping children – Discover, Learn & Play – the Superkids way! 

Discover why play matters

In today’s world, screens are everywhere and finding ways to nurture independent, imaginative play can feel tough.

Too much screen time can affect focus, social skills, and healthy habits.

At SuperKids World, we believe play is the heart of learning.

Play fosters positive learning experiences by encouraging…

Be curious – letting children ask lots of questions

Be imaginative – testing bold and creative ideas

Be adventurous – engaging in active playing and exploring indoor and outdoor play.

Play isn’t just fun it is essential for children’s development.

Discover Why Play Matters